Our team
The SofTools head office and software development team is located at Henley-on-Thames. Our senior team comprises: |
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Andy BruceStrategy and Partner ProgrammeAndy is the Chief Executive and co-founder of SofTools Ltd, and is responsible for the overall strategy development and management of the partner programme. He has worked as a business advisor to senior management teams since 1991, specialising in the areas of innovation and strategic change. His consulting experience covers leading corporations such as Nokia and Coca-Cola, small entrepreneurial firms and public sector organisations such as Trust hospitals, institutions and even political parties. He has an MBA from the Australian Graduate School of Management (1990), and is Programme Director for the Henley Management College Business Accelerator programme. Andrew is also an international author with sales in excess of 500,000. |
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Mark EdwardsTechnologyMark is the Technical Director and co-founder of SofTools, responsible for core product development and system architecture, client installations, and for managing the strategic relationship with technology partners including Microsoft and Oracle. Mark has been in the IT industry since 1990, having graduated from Cranfield with a military based technical degree. Before joining SofTools, Mark worked as a Technical Director for a London based software house specialising in Sage and Microsoft products. The company became the top reseller in the South East during his time there. Mark managed all Sage and Microsoft implementations and support, in addition to a team of developers specialising in add-ons to the Sage and Microsoft products. |
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Simon DerrySales and MarketingSimon Derry is a professional and experienced Marketing Director and business consultant with experience of working at all levels and across all sectors. He adopts a creative approach to marketing and innovation, and an analytic approach to resolving business bottlenecks. Before joining SofTools he gained 15 years experience working in leading organisations including Psion, the NHS and the British Army. Simon also has an MBA and has been commissioned by Pearson to co-author a book on Project Management. |
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Mervyn HallSalesMervyn is responsible for both direct and indirect channels to market at SofTools, including strategic partner management and development, and sales and marketing strategy. He is an experienced business professional with 10 years’ experience in IT, covering business areas such as Account Management, Business Development, and Business Unit Management. Latterly he led the Product Management and Marketing function globally for Electronic Product Services based in Dublin. In 2010 Mervyn graduated from Oxford Brookes Business School with an MBA, where he specialised in the internationalisation strategies of software companies, focusing on strategic alliances and joint ventures. In addition, in 2011 he completed a Post-Graduate Diploma in Management Consulting at Grenoble Graduate School of Business (GGSB). |
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Gareth RamptonTechnologyGareth is the Development Lead and Technical Architect responsible for the design and development of the next generation SofTools platform. He is an experienced development lead with over fourteen years commercial development experience with a strong focus on creating advanced and engaging web applications built on a Microsoft .NET based technology stack. During the course of his career Gareth has gained a wealth of relevant industry experience with companies ranging from small internet startups to multinationals such as IBM Global Services covering topics such as E-Commerce, Content Management, SaaS web applications, and high value, mission critical enterprise solutions such as ERP. |
