What could US food company General Mills, Swedish furniture giant IKEA and Softools have in common? The BBC recently published an article about economic behavior and psychology, specifically the idea that consumers experience higher levels of satisfaction from products they help create. Originally pioneered in the 1950s with General Mills’ Betty Crocker cakes and now dubbed the “Ikea effect”, this concept is truly the spirit of Softools! Except, rather than baking a cake or assembling your new desk, you can rapidly transform your business’s software use. We empower companies with a zero-code development tool, allowing them to construct process-improving business applications in their own image. Check out the full article here and see why dessert, furniture and software sometimes aren’t all that different.