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Andy Bruce, CEO

Andy Bruce is an entrepreneurial business leader with ultimate responsibility for business strategy, governance and commercial operations at Softools.  He works with strategic partners to design and deploy technical solutions that deliver business transformation.

Prior to co-founding Softools with Mark in 1998, Andy worked as a business process consultant – leading change programs for blue chip clients such as Nokia and Coca-Cola, and public sector organisations world-wide.

He previously worked as a Director for a specialist engineering firm and he has served a three-year Short-Service Commission with the British Army.

Andy has an MBA from the Australian Graduate School of Management and a BSc (Hons) in Mechanical Engineering from the University of Southampton.  He is also an international author and has sold over 500,000 books on business leadership and growth published by leading publishers.


Mark Edwards, COO

Mark is a co-founder of Softools where he heads up operations.  He is responsible for the delivery, management and support of all client implementations where he works closely with clients to translate complex business challenges into workable and pragmatic solutions. He  continues to play a key role in the technical direction of the underlying Softools platform - where he established our guiding principles of 'zero-code App build' and 'single platform code for all clients'.

Mark has worked in the commercial IT industry since 1991, after graduating from Cranfield with a military based IT degree. His first 5 years in the commercial world were spent as an Analyst with two companies, specialising in Point of Sale applications in the retail sector. 

Previously, Mark started his own company, Open Software, in 1994 to provide Stock Control and Point of Sale software to a major music retailer before selling it and moving to a London based IT solutions company as Technical Director, with responsibilities for full lifecycle development of IT projects based around database applications. 

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Tom Dutton, CTO

Tom is an inspirational technology leader responsible for the Softools tech strategy and roadmap.  He also heads up the technical relationship with Microsoft as a strategic partner where emerging technologies such as IOT, Machine Learning, AI, Knowledge Bots and the Progressive Web will increasingly deliver step changes in platform features and performance.

As well as driving a philosophy of continuous innovation in the platform, he guides the technical development team towards ever increasing: speed, stability and User eXperience.  Over the next few years, Tom will continue to deliver world-class solutions for channel partners and clients based on the principles of: 'zero-code', 'mobile first' and 'offline- first'.

Tom has worked as a software engineer for over ten years, specialising in business process software with a focus on highly scalable web applications. He has a passion for technology and likes to keep up to date with new advances in web technologies.


Vipul Lakhani, CCO

Vipul is responsible for driving Softools Go To Market  activities, which comprise of direct sales, channel partners and our emerging Microsoft App Store channel which will provide ready to go Enterprise applications for common use cases such as Risk Registers and Project/Portfolio status reporting. 

He joined Softools after a 7 year career at IBM as a Process Transformation consultant and Consulting Lead for a major Automotive client. Prior to this he spent 12 years in the Steel Industry with Corus/Tata Steel. 

Vipul has always been entrepreneurial, aged 12 he ran a lucrative daily confectionary retail business on his school bus to exploit his captive market, he retired from this aged 13 to avoid issues with his Head Master. Since then, and in parallel to his corporate career, he won Prince’s Trust backing for an e-commerce platform in the late 90’s and more recently has been Angel Investing in businesses he is passionate about; a Brewery, a chain of Street Food markets and most recently Softools

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